Learn five creative and authentic ways to promote your book—without sounding salesy or pushy.

So many indie authors feel uncomfortable when it comes to marketing. And honestly? That’s fair. You didn’t write your book just to become a full-time salesperson. But here’s the truth: if people don’t know your book exists, they can’t read it. The key is to market in ways that feel aligned with who you are.

This blog breaks down five out-of-the-box marketing ideas that feel natural, not forced.

1. Add Your Book to Your Venmo or Cash App Bio

Yep, people check those bios—especially if they’re sending or receiving money from you. Add a quick line:
Author of [Book Title] – Grab your copy here: [your link]

It’s a low-effort way to put your book in front of people who already know you.

2. Run a “Wrong Answers Only” Post

Post your book cover on social media and ask:
“What do you think this book is about? WRONG answers only.”

People love a reason to be funny. The engagement drives up visibility, and the curiosity drives clicks.

3. Leave a Copy in the Wild

Drop a signed copy of your book in a coffee shop, waiting room, or community library. Include a handwritten note:
“Found this? It’s yours! If you enjoy it, pass it on or tag me.”

It’s thoughtful, low-cost marketing that feels like a gift—not a sales pitch.

4. Partner with Another Indie Author

Find an author with a similar vibe or audience and run a joint giveaway. You each promote the other’s book on social, in newsletters, or in reader groups. This doubles your reach without doubling your work.

You can also co-host a live event or Instagram chat that brings both your audiences together.

5. Turn a Theme from Your Book Into a Short Video Series

Pick a theme, question, or conflict from your book and break it into 3–5 short videos. Use Reels, TikTok, or YouTube Shorts to spark conversation. End each video with a soft CTA: “This theme plays out in my book [Title]—link’s in the bio if you want to read more.”

Bottom Line

You don’t need to go viral or shout from the rooftops to sell books. You just need to get creative, stay consistent, and keep your marketing rooted in connection, not pressure.

Want More Ideas?

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