On this episode of BTA Fridays – Breaking the Algorithm™, host Kelly Morgan explored why indie authors should take advantage of BookBub, one of the most powerful platforms for book promotion and discoverability.

Building Beyond Social Media

Many indie authors feel stuck in the grind of social media algorithms. BookBub provides a direct line to readers actively searching for books. With millions of subscribers, it is one of the most effective ways to connect with readers outside of social media noise.

Why BookBub Works

Massive reach – millions of readers subscribe to BookBub emails.

Targeted categories – promotions reach readers in your genre.

Social proof – recommendations and reviews build credibility.

Long-tail impact – exposure often leads to ongoing sales beyond the promo.

Unlike platforms that bury content, BookBub puts books directly into reader inboxes where attention is focused.

Strategies for Indie Authors

Claim your author profile and keep it updated.

Use BookBub Ads to target readers by genre, author comp, or interest.

Seek Featured Deals when possible—highly competitive, but game-changing.

Encourage followers to boost your chances of being picked for promotions.

Consistency is key. Even if you can’t land a Featured Deal right away, BookBub Ads and author updates can still keep you visible.

Be a Guest on The Author’s Mic™

Authors, poets, and publishing professionals can be featured on an upcoming episode of The Author’s Mic™. Schedule your appearance here

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Free Resources and Books from Kelly Morgan

Free Guide: So You Wanna Write a Book – A Real-Talk Guide to Getting It Done Without Losing Your Mind

Books: Weight For It and You Sound White – available at Bright Headed Publishing

 with free shipping and extras

Join: Indie Reader Society book club for bold, diverse stories

Breaking the Algorithm™: Why Indie Authors Should Use BookBub

Kelly Morgan explains how indie authors can use BookBub to reach engaged readers, grow community, and bypass social media algorithms.

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