Trends come and go. A simple toolkit turns conversations into readers. This BTA Fridays™ episode breaks down a practical setup you can assemble for about fifty dollars that makes you pitch-ready and easy to buy from. Start with business cards or a QR card that sends people to your hub. Add postcards with a QR code that points to your site, a chapter sample, or a subscribe page. Build a single PDF media kit with a headshot, a short bio, your book blurbs, and contact links. Create a one-page sell sheet with ISBNs, formats, pricing, distributor, and returns so stores have what they need to order. Bookstores buy through IngramSpark, not Amazon.

Include a short discussion guide for book clubs and an ARC or sample PDF with the first chapter or two and clear buy links. Choose a hub—your website or Substack—and begin collecting emails so your updates reach real readers. Keep a mini brand kit with two colors, one or two fonts, and your logo so everything looks consistent. Make it easy to purchase with Stripe, PayPal, or Venmo. Pack a small go-bag with cards, postcards, a Sharpie, and one or two copies so you’re always ready.

Watch on YouTube: https://youtu.be/VhSkpvKHMEo 

Free 44-page guide: https://brightheadedpublishing.com 

Be a guest on The Author’s Mic™: https://brightheadedpublishing.com/be-a-guest 

Indie Reader Society (join or pitch): https://brightheadedpublishing.com 

Tags: BTA Fridays – Breaking the Algorithm, Indie Author Toolkit, Book Marketing, Media Kit, Sell Sheet, ARC, Email List, Substack, Author Platform, Bright Headed Publishing