Stop Building Your Entire Book Strategy on Hope and Hashtags

Stop Building Your Entire Book Strategy on Hope and Hashtags

Let’s talk about it — social media.

Some days I love it.


Most days? I tolerate it.


And if you're an indie author, I’m willing to bet you feel the same way.


Social media is loud, fast, and addictive. But here’s the truth:
It’s a tool — not the whole toolbox.


If Instagram or TikTok is the only way you’re promoting your book, you’re missing major opportunities. And I say that with love, because I’ve been there too — chasing views, crafting clever captions, and wondering why nothing’s moving.

So let’s zoom out.
Let me show you the world outside the algorithm:


💡 Real-World Book Marketing Moves That Work:

  • Email your readers — even if you only have 10 on your list. Talk to them like real people.
  • Pitch yourself to podcasts — especially ones that align with your message.
  • Do a local pop-up or book signing — no fancy booth required. Just your book and your story.
  • Reach out to book clubs — yes, you can message them directly.
  • Submit to newsletters or lit blogs — find places where your voice fits.

Social media may be the loudest space —
But it’s not the deepest.
My biggest wins didn’t come from likes — they came from relationships.

That’s how I built Weight For It and You Sound White — not by going viral, but by showing up and building real connection and community.


Want to go deeper?

📚 Visit BrightHeadedPublishing.com or tap the Linktree to find:

  • Bold books
  • Real resources
  • Signed copies with free shipping
  • And a reader community that feels like something

👉 linktr.ee/BrightHeadedPublishing

🖤 Join the Indie Reader Society — where the stories hit different.

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