Let’s talk about it — social media.
Some days I love it.
Most days? I tolerate it.
And if you're an indie author, I’m willing to bet you feel the same way.
Social media is loud, fast, and addictive. But here’s the truth:
It’s a tool — not the whole toolbox.
If Instagram or TikTok is the only way you’re promoting your book, you’re missing major opportunities. And I say that with love, because I’ve been there too — chasing views, crafting clever captions, and wondering why nothing’s moving.
So let’s zoom out.
Let me show you the world outside the algorithm:
Social media may be the loudest space —
But it’s not the deepest.
My biggest wins didn’t come from likes — they came from relationships.
That’s how I built Weight For It and You Sound White — not by going viral, but by showing up and building real connection and community.
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